The Duty Free and Travel Retail industry is buzzing as the TFWA (Tax Free World Association) in Cannes is in full swing, and this year, the Polo Ralph Lauren brand shines brightly by offering a truly exceptional experience aboard a brand-themed yacht.

For this edition, the Brand has chosen a decidedly distinctive approach by orchestrating a series of exclusive events on board a luxurious yacht. The goal is crystal clear: to provide their guests with a memorable experience while presenting their range of products in an unforgettable manner.

The yacht serves as the venue where industry players can come together to discover the brand's latest creations or revisit its timeless classics. The elegant and relaxed atmosphere of the yacht provides an ideal setting to savor the nuances of the brand's products and immerse oneself in its captivating world.

Guests also have the opportunity to meet with the brand's experts to engage in discussions and learn more about the brand. This yacht event promises an immersive experience that will leave an indelible mark on the minds of all TFWA participants.

The brand is fully aware of the importance of standing out in the highly competitive Duty Free and Travel Retail industry. By opting for the creation of a unique yacht-based experience, the brand demonstrates its commitment to innovation and its desire to satisfy discerning travelers in search of memorable and exclusive experiences.

See More: https://www.ralphlauren.com/