Dubai Lynx Reveals the Shortlists for 2024

Dubai Lynx Reveals the Shortlists for 2024, recognized as the premier platform for creative excellence and effectiveness in the MENA region, has recently revealed the shortlists across 16 Awards categories. With a total of 1676 entries, these shortlists feature 361 pieces of work vying for MENA’s most prestigious creative communications accolade. Tomorrow morning, on Wednesday 6 March at 9 am GST, the remaining four shortlists will be announced.

Highlights from the Awards Ceremony

The winners of the Dubai Lynx Awards will be announced during the Awards Ceremony at the Emirates Golf Club tomorrow. This ceremony will not only honor the Annahar Media Group as the Dubai Lynx Advertiser of the Year and Ali Rez as the Advertising Person of the Year but also reveal the winners of the Outstanding Contribution and all other Special Awards.

Insights into Industry Trends

Marian Brannelly, Global Director of Awards, LIONS, expressed delight in announcing the Shortlists for Dubai Lynx. She pointed out the notable growth in submissions across various Awards categories. Particularly, Creative Commerce saw a 16% increase, reflecting the region's rapid pace of innovation. Additionally, Social & Influencer, now in its third year, experienced a 7% year-on-year growth. The MENA creative community eagerly anticipates coming together to celebrate the exceptional body of work on this year's shortlists.

Excitement Builds for the Awards Night

Ian Fairservice, Vice Chairman, Dubai Lynx, shared his excitement over the announcement of Dubai Lynx’s shortlisted pieces of work for 2024. He noted interesting trends emerging from this year’s entries, building anticipation for celebrating the winners at tomorrow night's Awards Ceremony.

The Changing Landscape of Media

Majed Al Suwaidi, Senior Vice President of Dubai Media City, part of TECOM Group PJSC, emphasized the rapidly evolving digital landscape's impact on media executions. He noted MENA's creative community's delivery of outstanding quality and ingenuity, propelling the transformation of the regional creative economy. Strategic partnerships, such as with Dubai Lynx, underscore a commitment to collaborating with the region’s most creative minds. Visit this link.